This video was created as part of an installation at the Wimbledon College of Arts degree show in 2016. The work uses satire to comment on sexuality and gender performativity in the cosmetics and advertising industry.

Relaying this fetishisation of made-up commodity objects. McGowan is interested in recreating the heightened sense of anxiety which stems from existing in capitalist society.

Satirical advertisements are filled with unfulfilled pseudo-science. With an interest in performing the feminine identity through an ironic queer lens, featuring Aimee Magee, Heather Green, James Moffat, Jessica Thornton and Violet K. Hwami.