Did You Bake The Cake, Yourself? (2014) 10mins, 5seconds

Did You Bake the Cake, Yourself? is a satirical moving image work that examines the gendered associations between femininity, domesticity, and labour. Using baking and food as both subject and material, the work interrogates the expectation that women should occupy domestic and nurturing roles, particularly in relation to the artist's perceived seriousness and professionalism.

Through an excessive, deliberately grotesque visual language, cakes and confectionery become objects of desire, consumption, and performance. Drawing on the sensuality and abundance of historical still-life painting alongside the aesthetics of commercial food advertising, the work explores greed, capitalism and decadence through an exaggerated fantasy of consumption.

Food becomes simultaneously seductive and unsettling: highly decorative, sexualised and artificial. The work appropriates advertising's visual strategies to consider how desire is manufactured and how aesthetic pleasure can operate as a mechanism of control. The excessive presentation of food becomes a metaphor for capitalist consumption, where indulgence, aspiration and desire are continually produced and sold back to the viewer.

Made during the artist's undergraduate studies at Wimbledon College of Arts, the work formed part of an ongoing investigation into femininity, consumer culture, domestic labour and the construction of identity through visual culture.